The Trade and Technology Council: EU soft power at its finest
Seen at first as a compromise deal instead of the defunct trade agreement between the EU and USi, and after a rough start in 2021, the EU-US Trade and Technology Council proved to be a valuable instrument of EU soft power in shaping a working and valid relationship with the US. The next European TTC, this time with India is based on shared goals, mostly on the need to contain China and its rise in the technology field.